The digital world is binary. Yes or no, on or off. As part of that world, to interact and transact safely we need to know exactly who a person is. But digital identity is not specific, it is probabilistic, telling you only that; ‘this person is probably Alice’, instead of something definite and therefore useful like, “this person is Alice” .
That contradiction is at the heart of why online security fails, why digital crime is so rampant and so hard to tackle and why the risks for businesses and the consumers they serve are so severe. The problem is that our digital identities are at best just electronic versions of the identities we use in the physical world. But the digital world is not the physical world, our real-world identities rely on our being present, which in the digital world we can’t be. We need a system which brings humans into the loop.
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Bring a fresh perspective
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