Identity

Identity holds the key to the freedoms and rights humanity holds dear. We research into how identity can be protected, relied upon and used to power trust and protect cornerstones like democracy and education.

$27.3 Billion
Identity fraud losses in the US in 2025, hitting roughly 18 million people.
$1.1 Billion
US deepfake-enabled fraud losses in 2025 as AI impersonation went industrial.
3,322
Record number of US data breaches in 2025, a 79% jump over five years.

Our approach

Our research proceeds from the position that the only viable universal context for a digital identity system is the individual person. Nationality, employment, and qualifications are credentials related to a person; they are not the identity itself. From this we examine the architecture that follows: non-correlatable identifiers that appear different to each relying party, biometric gating that binds every consequential action to a specific human, and the elimination of the “phone home” problem in which verification depends on contacting a central issuer. Treated properly, identity is a right rather than a commodity.
Identity is not a product
Identity is not a product
The increasing trend among governmental and corporate entities to conceptualise and manage human identity as a product is fundamentally flawed. The approach is not only morally problematic, but also technically unsound.
Digital Identity is Creepy
Digital Identity is Creepy
Digital identity is more than just a tool; it's a reflection of who we are. The pervasive and often opaque ways in which our identities are managed can feel invasive and, frankly, creepy.
Your security problem is an identity problem
Your security problem is an identity problem
It’s only going to get more difficult for organisations to protect themselves, their customers and their data as the technology the hackers use gets better. In many cases organisations simply aren’t ready for today's challenges, let alone those which are coming
Identity
Identity
Identity is binary, not risk-based. Systems that treat it as a probabilistic assessment build in the opportunity and demand for the fraud that follows. A different architecture, from the individual person outwards.

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